They are currently hosting a paint competition using a select few of their more expensive product. The reason for this post is their thought process of determining the dollar amount of prize money. "$2500?????? So you want a shop to put 50+ hours of labor and use your higher end products for $2500? Follow up winners will get $500.
Best I can tell its only good for recognition alone, but if you don't get coverage in a top magazine, don't really see that as an effective form of promoting your shop. I'm thinking the value of this contest would be a plaque on the wall in your show room.
Come on guys! One of the top paint manufacturer's in the world only paying $2500 to the winner? This is why the collision repair/paint and body industry is suffering. The value people put on the skills required to do top quality work, drops yearly.
Come on DuPont, don't forget the people who use your products...
Every participants gets recognition of course. Joining the competition is already an honor.
ReplyDeleteWell Independent shops aren't suffering from lack of Honor. Honor and integrity they have.
ReplyDeleteRevenues are down because they get squeezed from the insurance companies and suppliers. Your attitude is the exact reason the educated refuse to get into the industry. Work environments suffer, profits suffer etc because there are no B2B relationships within the collision repair field that want to see the shop profitable.
For a company as large as Dupont to stand behind Honor instead of showing the world that you can actually make a profit that's their choice.
Seems to me Dupont is looking for the accolades and promotional points at the expense of the customer they serve.
The sad truth is, it wont change until labor rates are decided by the business and not the insurance companies. It's a pity full dance a shop has to perform to deal with the conflict of interest between the partner companies strangle hold on the rates and materials.